Eric Koston A Sell Out???

Check out Ty Evan’s newly directed Bud Light Lime campaign starring Eric Koston as “Limey” the skater.  Not since the ’98 Ovaltine skateboard campaign has there been a cooler skateboard spot.  It’s pretty amazing what they were able to pull off here and quite entertaining. 

Many people seem to be pretty pissed off that Koston agreed to this and are now labeling him a sell out.  They are claiming that he has lost all his street credibility by giving in to corporate America’s aim to increase mass appeal to the mainstream society.  Plus it would be pretty ironic that Koston is part of the Berrics; a site that constantly slams skateboarding in corporate images and advertising. 

Personally I find the ad quite funny, hilarious actually.  I especially appreciate the little details in Koston’s run around the pool when he starts off Mondo foot looking amateurish and ends his run Goofy.  But I say screw what people say.  He’s making a living and whatever you want to call it, Koston never compromised his integrity (despite the photo) and his personal image has stayed constant.  And there is no problem bringing skateboarding into the mainstream, which it has been part of for a very long time now, as long as people do it for the right reasons.  Plus Koston has been making a very nice living doing what he loves while all the haters are still earning minimum wage at Blockbuster Video.