P-Rod X InCase Bag Collaboration
August 8, 2008 – 5:40 pm PT by Mike
The last time I saw someone this busy was Sisqo. Remember that guy? The dude that can dance really well and has a silver head? At the peak of his career, he was in movies like “Snow Dogs”, had campaigns with Sprite, and of course had the all time underwear hit, “Thong Song”. Of course after that, he went on a steep decline and has never been heard of from again. I think he’s stuck in a ditch somewhere.
Paul Rodriguez seems to be sharing the same success but his is more business oriented. After winning a crap load of money at the Maloof Money Cup, landed a video skateboarding gig, and even starred in an award winning film (not to get confused with his Dad’s award winning movie “Million To Juan”) “Concrete Jungle”.
Now P-Rod has a line of his own designer bags in collaboration with InCase. These things are really nice too. Their built from very durable material that is able to withstand the harsh travel conditions of a skateboarder. Check out the press release below for more info.
INCASE UNVEILS THE PAUL RODRIGUEZ SIGNATURE COLLECTION
Los Angeles, CA – August 7, 2008 – Incase, creators of premium carrying solutions, introduces a collection of high-performance skate travel bags with professional skateboarder and four-time X Games medalist Paul Rodriguez. Built of durable materials tailored to withstand the most demanding travel environments, this innovative three-bag collection provides a vast array of skateboard-specific storage options and truly unique functionalities. The Paul Rodriguez Signature Collection will be available October 2008.
Research and Design
Since the brand’s inception in 1997, Incase has led the industry in carrying solutions for Apple® products and beyond, providing technology and street culture enthusiasts with an extensive range of soft and hard-construction protective cases devoted to durability, ease-of-use and good design. With the creation of the Paul Rodriguez Signature Collection, Incase offers an elevated line of supremely functional, durable travel bags designed to meet the real needs of skateboarders.
“For more than a year, our design team has worked closely with Paul to develop a collection of bags that reinvent the standards by which the travel needs of skateboarders are met,” says Damon Way, Incase Chief Brand Officer. “Between our strong design sensibility and Paul’s eye for style and detail, this signature collection defines a new paradigm in the skate bag category.”
The Paul Rodriguez Signature Collection will be available in the fall through better boutiques worldwide. By merging skateboard-specific design with sophisticated, non-traditional materials and construction, the Paul Rodriguez Signature Collection brings together refinement and functionality.
For more information, please visit goincase.com. A special Paul Rodriguez section (goincase.com/paulrodriguez/) launches September 1.
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