Foot Locker To Buy CCS For $102 Million

I’m kind of torn about this.  I’m not exactly sure how I feel.  When you take for instance the global monster that is Foot Locker and you take into account that their latest addition might be CCS, one of the biggest if not the biggest skateboard catalog in the “sport’s” short history, then where does that leave the average skateboard shop?  Won’t that make life harder for these skate shops that already have a difficult time surviving?  This news is just fitting in a time when everybody is buying out everybody anyway. 

CCS sells skateboard footwear, apparel and accessories through catalogs and the Internet. CCS revenue is expected to surpass $80 million in 2009 and Foot Locker said expanding its offerings in the skateboarding area would help broaden its appeal to teenaged males, CCS’ target customers.

The deal is expected to close within the next 60 days. And in connection with the sale, teen apparel retailer Delia’s agreed to acquire intellectual property used at CCS from Alloy Inc. (ALOY) for $9 million. Foot Locker will ultimately get that property.
Maybe soon Viacom will buy out the Berrics, or Nike will buy Lakai.  Actually I highly doubt that would happen because the people behind those companies really care about their brand and are sure to not leave it in the hands of corporate pigs with money signs for eyes.  You can read all about Foot Locker’s new acquisition over on CNN Money.