Oakley’s Uniquely Campaign Becomes New Film

Last year Oakley started a campaign for women called “Uniquely” featuring some of its athletes in photo shoots/advertisements and videos.  Now that campaign has kicked into high gear with the release of a new HD film featuring most of the top-flight Oakley women in a “cultural journey” around the globe.

Among the featured athletes are snowboarders Gretchen Bleiler, Marie-France Roy, Elena Hight and Chanelle Sladics, surfers Karina Petroni and Layne Beachley, skiers Kristi Leskinen and Grete Eliassen and wakeboarder Amber Wing, among others.

The film will be distributed in the US via Foam magazine and through Oakley retailers, and an online release is probably an option down the line.  There will also be a five-city/three country tour in October starting in Colorado and ending in London (check out the release at the end of this story for more on that).

For more about the film you can check out Oakley and watch the trailer.  And if you’re interested, the music is MGMT “Time to Pretend.”  Pretty sweet, eh?

Here’s the full release about the film.

Oakley Announces Women’s Action Sports Film Entitled, “Uniquely”
1242 Productions Releases Fifth Film

FOOTHILL RANCH, Calif., Oct. 1, 2008 – Oakley, Inc., in conjunction with 1242 Productions, announced today the upcoming release of “Uniquely,” a 35-minute travel inspired women’s action sports film shot exclusively in High-Definition (HD).

“’Uniquely’ showcases the diverse personalities, lifestyles and athletic talents of the Oakley women’s team,” said Liesl Holtz, “Uniquely” Executive Producer. “The film exposes the joys and challenges of being a professional athlete while inspiring us all to create our own adventures.”

“Uniquely” takes viewers on a cultural journey through Japan, Russia, Colorado, California, Indonesia, Australia and beyond.  Explore the remote corners of the earth with the women of Oakley, as they search for perfect conditions while building lasting memories and lifelong friendships.

The film stars snowboarders Gretchen Bleiler, Marie-France Roy, Elena Hight, Anne-Flore Marxer, Chanelle Sladics and Etsuko Tominaga; skateboarders Lauren Perkins and Lyn-z Adams Hawkins; surfers Karina Petroni, Leilani Gryde, Layne Beachley and Claudia Goncalves; skiers Kristi Leskinen, Grete Eliassen and Angeli VanLaanen and wakeboarder Amber Wing.

“To me, ‘Uniquely’ is a reunion of passionate girls who want to share their passion for their sport,” said Oakley snowboarder Marie-France Roy. “It’s a mix of adventures and portraits that show how beautiful life can be when you find what you really love and you sacrifice everything for it.”

The film was shot, directed and edited by John Roderick, who used HD and RED cameras to capture progressive action while creating a vivid picture of the world.

“Uniquely” will be distributed by Foam magazine in the United States, Cooler magazine in Europe, Yen magazine in Australia and Transworld Snowboarding magazine in Japan.

The film is also available at participating Oakley retailers.

“Uniquely” Film Tour:

October 3, Wheeler Opera House, Aspen, CO
October 8, Henry Afrikas, Manly, Australia
October 8, Hotel Ipanema Plaza, Rio de Janeiro, Brazil
October 23, Oakley Headquarters, Foothill Ranch, CA
October TBD, London, UK

About Oakley, Inc.

The global leader in performance sunglasses, goggles and prescription eyewear, Oakley also offers technical and lifestyle apparel, footwear, watches and accessories. The company was created for athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at www.oakley.com.