Quiksilver Builds A Beast In Beijing
November 20, 2008 – 4:42 pm PT by MeTags: Beijing, Nanshan Snowboard Park, Quiksilver —
China has recently experienced the major excesses of life due to their blossoming economy. They are a good example of how communism can work in a capitalist world with a bit of slavery sprinkled in HERE and THERE. Kidding. Just a few years ago, you would never see a Ferrari weaving in and out of busy streets. And snowboarding, what the heck is that? But now, they are experiencing levels of spoils like never before. Indulging in money, cars, and smog, they’re headed in a new direction.
As you probably already know, Quiksilver is one of the leading brands in board sports, fashion and all out bro attire. So how fitting is it that Quiksilver has announced that they will be a major sponsor of the Nanshan Snowboard Park in Beijing, China. Quiksilver is teaming up with the country’s top park construction firm Mellow Constructions China and the result will be the Quiksilver Nanshan Mellow Park, scheduled to open December 2008.
Of course in the Quiksilver press release there is no acknowledgment that this used to be the Nokia Nanshan Mellow Park with a very similar set up.
Oh well, it’s still cool.
