Let’s hand it to Bonfire Snowboarding for sending out what has got to be the prettiest press photo of an athlete we’ve ever seen. Problem is, the big “CAREY HAIDER” on the photo confused some outlets (we’re not naming names, *cough*). Yes, the email and the press release was pretty clear that Jarad Hadi was the newest member on Bonfire, not a 24-year-old photog from Portland, but it was a mistake waiting to happen..

So for that reason we’re happy to post the press release. See it below.

BONFIRE WELCOMES JARAD HADI TO THE TEAM

PORTLAND, ORE. (May 2, 2008) – Bonfire Snowboarding is stoked to announce that Jarad Hadi joins Louif Paradis, Matt Ladley, Bev Vuilleumier, Steve Cartwright, Ross Baker and Davis Johnson on the North American team.

“Jarad has tricks that I’ve never seen anyone else do and he’s all about boardin’ with his crew. He’s got sick style and shares his ideas with our designers. He makes my job easier,” said Team Manager Java Fernandez.

His sweet moves are evident on dance floors across the country and in Under Par Productions’ film “Keep Talkin’.”

His other sponsors include Exit Real World, Airblaster goggles, Ambiguous Denim, Flux bindings, Atmosphere Headwear and Friends United Network.

Bonfire snowboarding has offered riders the protection, technology and comfort they deserve since 1989. For more info check out: www.bonfiresnow.com