Fuel TV is getting ready for a week of Oakley programming coming in January.  It started last month when the channel covered the super-elegant, invite-only world premiere of Oakley’s all women video “Uniquely.” White linens, holiday silver, a red carpet and a Ming and Ping Show were the setting for an ultra-feminine night for the premiere that took place at Oakley headquarters in Foothill Ranch.

The entire cast of “Uniquely” including snowboarders Gretchen Bleiler, Marie-France Roy, Elena Hight, Anne-Flore Marxer, and Chanelle Sladics; skateboarders Lauren Perkins and Lyn-z Adams Hawkins; surfers Karina Petroni, Leilani Gryde, Kira Shepard, Sage Erickson and Claudia Goncalves; skiers Kristi Leskinen, Grete Eliassen and Angeli VanLaanen and wakeboarder Amber Wing arrived by bus from Encinitas, where they were spending the weekend surfing and bonding in a beachside mansion.

Now Fuel is covering Oakley’s REVTour (Oakley’s traveling road show promoting its snow products) as it hits seven cities the next month.  Of particular interest is the just-added New York stop on Nov. 13, which will feature Tanner Hall, Seth Morrison, Laura Hadar and more.

Fans won’t get to come to all of the tour dates (two in Colorado are open to the public) but through Fuel they’ll get to see a little bit  of every stop.

You can catch Oakley week on Fuel’s “The Daily Habit” from January 12 – 16, 2009, the week before Winter X Games 13.

Oakley REVTour Dates:
Portland, OR: November 11th (VIP, Media & Industry Only)
Manhattan, NY: November 13th (VIP, Media & Industry Only)
Seattle, WA: November 16th (VIP, Media & Industry Only)
Salt Lake City, UT: December 1st (VIP, Media & Industry Only)
Denver, CO: December 6th (VIP, Media & Industry Only)
Copper Mountain, CO: December 8th & 9th (Open To The Public & VIP)
Breckenridge, CO: December 8th – 12th (Open To The Public & VIP)

Last year Oakley started a campaign for women called “Uniquely” featuring some of its athletes in photo shoots/advertisements and videos.  Now that campaign has kicked into high gear with the release of a new HD film featuring most of the top-flight Oakley women in a “cultural journey” around the globe.

Among the featured athletes are snowboarders Gretchen Bleiler, Marie-France Roy, Elena Hight and Chanelle Sladics, surfers Karina Petroni and Layne Beachley, skiers Kristi Leskinen and Grete Eliassen and wakeboarder Amber Wing, among others.

The film will be distributed in the US via Foam magazine and through Oakley retailers, and an online release is probably an option down the line.  There will also be a five-city/three country tour in October starting in Colorado and ending in London (check out the release at the end of this story for more on that).

For more about the film you can check out Oakley and watch the trailer.  And if you’re interested, the music is MGMT “Time to Pretend.”  Pretty sweet, eh?

Here’s the full release about the film.

Oakley Announces Women’s Action Sports Film Entitled, “Uniquely”
1242 Productions Releases Fifth Film

FOOTHILL RANCH, Calif., Oct. 1, 2008 – Oakley, Inc., in conjunction with 1242 Productions, announced today the upcoming release of “Uniquely,” a 35-minute travel inspired women’s action sports film shot exclusively in High-Definition (HD).

“’Uniquely’ showcases the diverse personalities, lifestyles and athletic talents of the Oakley women’s team,” said Liesl Holtz, “Uniquely” Executive Producer. “The film exposes the joys and challenges of being a professional athlete while inspiring us all to create our own adventures.”

“Uniquely” takes viewers on a cultural journey through Japan, Russia, Colorado, California, Indonesia, Australia and beyond.  Explore the remote corners of the earth with the women of Oakley, as they search for perfect conditions while building lasting memories and lifelong friendships.

The film stars snowboarders Gretchen Bleiler, Marie-France Roy, Elena Hight, Anne-Flore Marxer, Chanelle Sladics and Etsuko Tominaga; skateboarders Lauren Perkins and Lyn-z Adams Hawkins; surfers Karina Petroni, Leilani Gryde, Layne Beachley and Claudia Goncalves; skiers Kristi Leskinen, Grete Eliassen and Angeli VanLaanen and wakeboarder Amber Wing.

“To me, ‘Uniquely’ is a reunion of passionate girls who want to share their passion for their sport,” said Oakley snowboarder Marie-France Roy. “It’s a mix of adventures and portraits that show how beautiful life can be when you find what you really love and you sacrifice everything for it.”

The film was shot, directed and edited by John Roderick, who used HD and RED cameras to capture progressive action while creating a vivid picture of the world.

“Uniquely” will be distributed by Foam magazine in the United States, Cooler magazine in Europe, Yen magazine in Australia and Transworld Snowboarding magazine in Japan.

The film is also available at participating Oakley retailers.

“Uniquely” Film Tour:

October 3, Wheeler Opera House, Aspen, CO
October 8, Henry Afrikas, Manly, Australia
October 8, Hotel Ipanema Plaza, Rio de Janeiro, Brazil
October 23, Oakley Headquarters, Foothill Ranch, CA
October TBD, London, UK

About Oakley, Inc.

The global leader in performance sunglasses, goggles and prescription eyewear, Oakley also offers technical and lifestyle apparel, footwear, watches and accessories. The company was created for athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at www.oakley.com.

“Elena is a great addition to our team. Nike 6.0 has always been about the youth and capturing the energy and enthusiasm of this culture on and off the snow. Elena can ride it all, but is best known for her explosive halfpipe runs. Despite her age, Elena has the confidence, focus, and talent of a seasoned pro. She is pushing women’s snowboarding to a new level, and has the kind of style that earns her the respect and recognition of snowboarders young and old.” said Barrett Christy, Snowboard Mentor for the Nike 6.0 team.

Hight’s credentials are well-known but most recently she’s won the Van’s Cup Halfpipe two years running.

Already on the Nike 6.0 team are snowboarders Mason Aguirre, Broc Waring, Matt Ladley, Ellery Hollingsworth, Trevor Jacob, Bryn Valaika, Ben Watts, and Ross Baker.

cr. Nike 6.0/Josh Knox

Volcom has just announced that pro snowboarder Elena Hight has joined the snow program.  Hight has been with Volcom streetwear since 2005 but now she is officially Volcom across the board.

“The best thing about the Volcom snow team is the family structure and to have such amazing people around me. I love the tight knit program that Volcom has and I feel so fortunate to be able to experience this and have the opportunity to fully embrace it,” Elena said.

Hight’s been tearing it up over the last few years including winning the Van’s Cup Halfpipe two years running.  She’s also the first woman to land back-to-back 900′s in competition in 2007.

Elena finds herself in good company on Volcom — the company’s pretty picky about its athletes and Janna Meyen and Cheryl Mass are the only other women snowboarders of note on its team.  Find out more about the Volcom Girls here.