Friday, October 24th, 2008
Last year Oakley debuted the REVTour, a pre-season, on-snow demo designed to communicate the message of Oakley’s High Definiation Optics to the masses. Oakley reps invited top accounts as well as local consumers to interact one-on-one with the brand through on-hill shred days with Oakley athletes, custom goggle bars, educational ...
Posted in Snowboard | No Comments »
Sunday, October 19th, 2008
You might want to rethink that stapler or pen that you might have "borrowed" from work. Of course, unless that pen or stapler is worth $1 million you might be okay. Or unless you sell your "borrowed" items on eBay.
Turns out Oakley, the sunglasses and bunch of other things maker, ...
Posted in Other Sports, Skate, Ski, Snowboard, Surf | No Comments »
Friday, October 3rd, 2008
Last year Oakley started a campaign for women called "Uniquely" featuring some of its athletes in photo shoots/advertisements and videos. Now that campaign has kicked into high gear with the release of a new HD film featuring most of the top-flight Oakley women in a "cultural journey" around the globe.
Among ...
Posted in Skate, Ski, Snowboard, Surf, Wake | No Comments »
Monday, September 22nd, 2008
Olympic silver medalist and four-time X Games snowboard champ Gretchen Bleiler has a new collection from Oakley that's hitting stores this fall. Not only will it include sunglasses, but also jackets and other clothing, including a beanie -- a total of 17 pieces in all.
“I wanted to create clothing I ...
Posted in Snowboard | No Comments »
Monday, September 22nd, 2008
Many surfers are happy to win one event a year -- but few can say they've won the same event three years in a row. Nate Yeomans did just that Sunday after winning the Oakley Newport Beach Pro for the third year in a row.
Yeomans had few problems in the ...
Posted in Surf | No Comments »
Thursday, July 17th, 2008
For those of you that are baking in the sun and are in need of a real snowboard fix (not me) then you should check out this snowboard teaser presented by Oakley entitled “Uniquely”. With a name like that, I’m sure they have a lot of cinematic surprises with so ...
Posted in Skate, Snowboard, Surf | No Comments »
Monday, June 9th, 2008
Here are few random stories to check out as you start your week.
Big-wave surfer Milton Willis involved in a car crash, killing his passenger
Have you heard of the documentary D.O.P.E. (Death or Prison Eventually)? It's about skateboarders Jay Adams, Christian Hosoi, Dennis Martinez and Bruce Logan.
Deaf motocross racer Ashley ...
Posted in BMX, FMX, Skate, Surf | No Comments »
