Are you living in the middle of nowhere, so much so that despite all the demos and autograph postings we advertise on this site, you’ve yet to see a team in your neighborhood, or at least a few hundred miles of your neighborhood?  One prime example of a lonely skater was featured on THE BERRICS named SKATE KIM.  I bet that’s his real name too.  But that kid was so awesome and lonely at the same time, you’ve got to assume that there are thousands of kids like him all over the world.  It’s humbling. 

A new website called Mycharitablelive.com has come onto the scene with a new business model.  You can bid on autographed gear via auction and portions of that winning bid will go to your favorite charity. 

Now excuse me while I go search out a sweaty Ryan Sheckler t-shirt, or a Nyjah Huston lock. 

Do you remember all those years in high school when all the cool guys, bros, jocks, meatheads, and dudes that drove lowered or lifted Chevy S-10’s would talk about a tournament that took place every March called March Madness?  Those science class discussions quickly got monopolized by the dudes mentioned above into which college basketball team would take the National Championship that year explained by their broken down homemade tournament brackets, thereby leaving everyone else uninterested like me out of the discussion.  I don’t know about you but I would pass the time by reading listening to Slayer on my Walkman or playing with my Pogs. 

So a decade later, we’ve come to a time where skateboarding has come to the forefront of everything cool, for the most part at least.  We’ve got skateboarding in everything like Avril Levigne Songs on in the case of Proactive commercials (thank you Ryan Sheckler).  Well, The Berrics has created something special for all us outsiders to partake in and have our own group discussions leaving multiple possibilities wide open for debate.  A 32 man (or boy) battle of S.K.A.T.E Tournament will take place at the Berrics and will continue every week until there is one man (or boy) standing.  This should be fun!   

Here’s where you can partake.  The Berrics has created a bracket for you to fill for the possibility of winning some great prizes. If your bracket makes it to the top four results, you get the gear.  Now is your opportunity to talk brackets with people at school and make sure you leave those bros out of the conversation.  Now get over to The Berrics and fill out your bracket.

It’s been a really busy week for the guys over at he Berrics because on top of publicly announcing their social network, MyBerrics, they are also introducing a new hot line of tees with sweet Berrics graphics on them.  I’m especially digging the Shepard Fairey inspired graphic, Koston Obama T shirts with the saying “DOPE”.  But to be completely fair and balanced, I think they should release another politically inspired tee with a picture of Marc Johnson morphed into John McCain.  Maybe they can write “LIAR” underneath.  Nothing against Marc Johnson and I’m sure he’s really honest, but my point is that John McCain really sucks.  Go to The Berrics to check out all the tees. 

Myspace was something I definitely caught on to and for quite some time ruled my life.  Although it wasn’t so much for me, but rather for my alter ego, and don’t deny that you had one yourself.  Mine was for a Jamaican body builder called Blaine.  I just stole a few pics of a competitive body builder online and used him as my alternative persona as seen here.  My Blaine account was cool though because I would go around and find friends and give them body building advice out of the blue.  Most of the time they would get creeped or bugged out, which provided me with hours of entertainment.

Then after that a whole bunch of other social networks came out although a little bit different from each other, just took too much time to adjust to, especially when you spent two years already building up your network of a thousand or so friends.  I don’t have all the time in the world giving muscle-building tips to more than one network of friends.

Now that the filtering of most social networks is complete, the Berrics presents its newly cleverly named social network to the public, MyBerrics.  I already enjoyed theBerrics for what it was so I don’t know if I will be using their social network function, that is unless skaters need some muscle building advice.  Who knows, maybe I can start a network and Sheckler and TK can be my spokespeople.  Awesome!!

Is skating just getting easier for these young guys because that’s what they make it out to be.  Theotis Beasely is featured on the Berrics as this month’s new Recruit and Theotis is lucky enough to have the first part featuring the new landscape of the Berrics.  Check it out and you’ll see what I mean.  I haven’t seen him skate since the last Baker video, which has been quite some time now, but the dude has gotten so much better, and bigger.  His style is sick too.  Check it out. 

If you didn’t know already, The Berrics had a nice little premiere party for the long awaited DVS “Dudes, Dudes, Dudes” free skate video.  Check it out over at the DVS website.  You can also watch the entire movie on the site or just go to the DVS youtube page.

Then there are other sites like The Berrics where Steve Berra works around the clock to maintain the fastest growing skate site online. Sure he doesn’t out people like Perez does but at least he has some of the coolest video blogs ever. With monthly installments of “Battle Commander”, and “United Nations”, and not to mention weekly episodes of “Buttery Ass Mondays” and “Wednesdays With Reda”, this site is quickly growing in popularity.

By the way, today is Eric Koston’s birthday… Happy birthday to the other half of The Berrics. He’s 33-years-old…

Check out part one of DVS’s “Inside The Berrics”.

The dude looks pretty tired.

With this objective comes hope to promote and strengthen not just a peaceful united and peacefully coexisting skateboard community, but also the products that the brand represents. Check out the video here  along with some Real Skateboard graphics

You see this joke worked because it was believable, it was short, and it was to the point and didn’t try to get to clever. And in return it becomes incredibly clever since the joke makes a good point at the end of the video with a quote, “hopefully that just got us a million hits”. Nice job Berrics. I’m following your tactics and hopefully the photo below will get us a million hits as well.